E-commerce Brand Manager

At Adfix, we build and scale direct-to-consumer brands with performance at the core. We're looking for a Brand Manager who thinks like a business owner — someone who takes full accountability for revenue, not just tasks.

This is a high‑ownership role sitting at the intersection of paid media, ecommerce, creative, and commercial strategy. You will work alongside specialists — but the outcomes belong to you.

What You’ll Own

Revenue & Growth

- Own full performance across all assigned brands

- Scale Meta and Google campaigns profitably

- Monitor and act daily on ROAS, CPA, AOV, and CVR

- Identify growth opportunities and push execution fast

Shopify & Conversion Optimisation

- Own the end‑to‑end ecommerce experience

- Improve product pages, collections, and landing pages

- Drive conversion through structure, UX, and messaging

- Work with designers and developers to ship changes

Merchandising & Commercial Strategy

- Decide what to push, bundle, and discount

- Build pricing strategies and promotional mechanics

- Create and execute commercial calendars — sales, drops, seasonal campaigns

- Align all offers with stock levels and demand cycles

Creative Direction

- Guide concepts, messaging angles, and brand positioning

- Work with creative strategists and designers on converting ideas

- Ensure consistency across ads, website, and social from brief to live

Channel Alignment

- Unify paid ads, email, website, and organic into one system

- Sync creatives, offers, and landing pages across every touchpoint

- Remove friction at every stage of the customer journey

Inventory & Stock Awareness

- Understand stock levels and product priorities at all times

- Support smart stock rotation through targeted campaigns

- Never scale products that cannot sustain demand

Social & Content Direction

- Oversee the strategic direction of Instagram and TikTok

- Align organic content with paid strategy

- Ensure consistent, on‑brand execution across platforms

Requirements

What we’re looking for

- Strong understanding of DTC ecommerce

- Experience working with Meta Ads and Google Ads at a strategic level

- Solid Shopify and CRO knowledge

- Commercial thinking — focused on revenue, not just activity

- Ability to manage multiple brands and competing priorities

- High‑ownership mindset with fast, confident decision‑making

How Success Is Measured

- Growth in revenue and profitability across assigned brands

- Measurable improvement in conversion rate and AOV

- Stronger, scalable creative assets

- Better structured offers and merchandising

- Clear, well‑executed commercial calendars

This Role Is Not

- A project manager — you drive outcomes, not timelines

- A social media manager — content is a lever, not the job

- A branding‑only role — everything must move the business forward

Benefits

- A high‑autonomy environment where your leadership genuinely shapes client success

- A senior, low‑politics team that values craftsmanship and ownership

- Remote‑first culture, flexible work conditions and async‑friendly communication

- Opportunities to work with fast‑growing ecommerce brands

- Room to grow into senior leadership roles

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