Product Manager (Marketing Solutions)
Porto, Porto, Portugal
Product Manager (Marketing Solutions)
€75,000 – €8 5,000 + 20% bonus + benefits
Porto
Hybrid working (2 days per week in the office)
Our client
Our client is a global strategic technology and payments partner. They deliver seamless personalised shopping experiences to over 29m international shoppers, who in turn generate €22.9bn revenue.
With 2,000 employees spread across 50 countries, they integrate with 300,000 point of sale systems in a number of luxury retailers and brands including Harrods, Selfridges, John Lewis, Liberty’s, Apple, Cartier, De Beers, Hermès, Rolex, Dior and Jimmy Choo.
Their products include tax-free shopping, smart data and intelligence, marketing and sales, POS technology and payment solutions.
The role
This Product Manager is responsible for designing and implementing digital marketing product strategies to support with database monetisation.
As part of an agile multi-disciplinary team, you will oversee the implementation of a MarTech solution that can manage campaigns at scale; evolve direct-to-consumer marketing products and channels to raise awareness and drive footfall to stores; advise on performance marketing trends; govern practice principles to achieve top engagement results.
We’re looking for someone with experience delivering customer-centric online marketing products in a B2C organisation, with deep understanding of MarTech solutions such as a Salesforce Marketing Cloud, Eloqua, and SAS, along with knowledge of revenue-generating performance measured digital marketing campaigns.
Some of the responsibilities include
Oversee the delivery of the marketing product suite, supporting commercial teams, brands, and partners across the world to activate campaigns.
Manage requirements for a MarTech solution, drawing from technical awareness of how the MarTech solution will integrate with marketing automation tools.
Lead and manage vendors, business, and technology teams to manage the implementation.
Collaborate with stakeholders who are managing a migration plan of current campaigns.
Own the testing protocols and function as the product expert and trainer of the new solution.
Build and manage an active roadmap of existing marketing solutions and new innovations.
Collaborate with stakeholders to gather requirements, understand objectives, and guide discussions.
Data modelling for selection of optimal target segments. Data interrogation to optimise performance.
Present to Country Managers and Sales teams, showcasing the marketing products, bringing the data and customer journeys to life, and workshopping how the products can be used in their markets.
To apply, you should have
Strong technical understanding of MarTech solutions, working as a Product Manager, Marketing Technology Manager or similar.
Proven experience in delivering full life cycle digital campaigns that drive revenue.
Strong analytical skills and data literacy.
Experience in interrogating data to model and inform marketing plans.
Knowledge of UX/UI best practice for web and mobile.
Experience working in a global multi-cultural organisation.
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.
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