Product Marketing Manager, ESG
Espinho, Aveiro, Portugal
Product Marketing Manager, ESG page is loaded Product Marketing Manager, ESG Apply locations ESP - Barcelona ESP - Madrid, Castellana time type Full time posted on Posted 2 Days Ago job requisition id R0041497 Wolters Kluwer's Corporate Performance & ESG Division is looking for a Product Marketing Manager ESG to realize the vision to build an end-to-end offering that is helping Enterprise customers to collect all of their ESG data, to report on them, to audit them and to further drive performance management and strategic decisions on them.
The Product Marketing Manager is responsible for creating market readiness and engagement strategies that accelerate the ESG solution’s growth . In this role, you will work closely with Product, Sales, Support, Account Management, and Marketing teams across all 4 business units (CCH Tagetik, Enablon, TeamMate, FRR) to ensure that clients and prospects alike understand the value of the product for adoption and engagement. This is an opportunity for someone who wants to get in on the ground floor of a transforming industry and play a critical role in driving our continued success.
This role can be based in one of our offices in Spain, Italy, France, The Netherlands, Belgium, Germany, UK.
Responsibilities:
Market Intelligence : understand and analyze ESG market trends, customer needs, and competitive landscape. Use this knowledge to inform product development and marketing strategies.
Product Positioning : develop clear and compelling product positioning and messaging that differentiates our ESG products in the market.
Content Creation : create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.
Sales Enablement : equip the sales team with the necessary tools and materials to sell our ESG products effectively. This includes training sessions, product collateral, and custom sales strategies.
Partner Enablement : support the partner ecosystem with the necessary tools and materials to sell our ESG products effectively.
Campaign Enablement : collaborate to plan and execute marketing campaigns to drive product awareness and adoption. This could include digital campaigns, events, webinars, and partnerships.
Competitive insight : capture competitive intelligence and apply your knowledge to differentiate the solution and/or its messaging in the market.
Analyst Support : create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.
Stakeholder Engagement : collaborate with internal teams (e.g., product management, sales, corporate social responsibility) and external stakeholders (e.g., customers, partners, industry experts) to maximize ESG product impact.
Performance Metrics : monitor and report on the performance of marketing initiatives, gain insight, and assess against goals.
Job qualifications:
Bachelor’s degree in Marketing, Business or related field.
At least 5 years of product marketing experience with a proven track record of managing all aspects of a successful product through its lifecycle
Strong understanding of ESG processes and their application in business
Experience in ESG, sustainability or related field
Experience in marketing enterprise software solutions
Ability to translate complex topics into simple, clear, and intuitive language
Team player able to work within a global matrix organizational structure
Experience in creating marketing collateral & sales enablement tools
Fluency in English. Any other language is a plus.
Travel requirements:
Up to 20% global travel
What do we offer you at Wolters Kluwer?
Flexible working hours and flexible working policy
Full access to E-learning platforms such as LinkedIn Learning
Continuous training plans provided through in-person courses, certifications, training-on-the-job, webinars
Performance plans where we would like to determine which career path you prefer to follow. Annual performance and salary reviews
Community and teambuilding events like the global code games, network events and Wolters Kluwer value days
A culture that respects and values each diversity with a view to sustainable and inclusive growth.
Join our team and be part of a company that is making a serious difference in the world through innovative technology and a commitment to sustainability and social responsibility. Apply now to help us shape the future of ESG-focused products and solutions at Wolters Kluwer.
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Wolters Kluwer is a global provider of professional information, software solutions, and services for clinicians, nurses, accountants, lawyers, and tax, finance, audit, risk, compliance, and regulatory sectors.
For 180 years, Wolters Kluwer has been innovating the way professionals and businesses work. Our employees are at the cornerstone of bringing our vision to life.
O ur pursuit of excellence coupled with the pride we take in our work, enables our customers to solve their most critical problems.
At Wolters Kluwer we encourage you to be your unique self, bring your ideas to life, learn, develop, and thrive. We offer you a world of endless opportunities.
Join us and build a brighter future!
The Power of Purpose Wolters Kluwer reported 2022 annual revenues of €5.5 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 20,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands. Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.
Wolters Kluwer and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected status.
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